Put Yourself in Our Boots – Fire
This 30-second PSA draws attention to unsafe workplaces and their potentially deadly impact on emergency responders. The TV spot features real firefighters instead of actors and it’s based on actual hazards they’ve encountered at work sites. It highlights several workplace hazards, including clutter, blocked exits and improperly stored materials. We hope that after viewers watch this PSA they will look at their own workplace from the point of view of emergency responders and take steps to make their workplace safer for everyone. The TV spot, which has been broadcast across Canada and parts of the U.S., is part of the John Petropoulos Memorial Fund’s Put Yourself in Our Boots safety campaign, which includes a 10-minute safety video, a series of PSAs, posters, safety tip sheets and other resources.