The Howling Wolf

Just as our wolf logo symbolizes the leadership, loyalty, strength of character and sense of family that is displayed by emergency responders, The Howling Wolf serves as the voice of the John Petropoulos Memorial Fund. A wolf’s howl attracts other members of the pack, invites communication and creates a strong bond between pack members. We hope this blog will have the same impact on emergency responders, workplace safety professionals and traffic safety advocates, bringing us all together in the same pack and providing valuable information about workplace safety issues affecting first responders.

Check in frequently for updates on JPMF events and initiatives, interesting research and to add your own howl to our pack.


Put Yourself in Our Boots – EMS

Put Yourself in Our Boots – EMS

This TV spot highlights a common danger faced by first responders: bad driving habits. It’s based on actual experiences of paramedics who were trying to transport patients safely to the hospital when they encountered dangerous traffic situations. The purpose of the PSA, which features real paramedics instead of actors, is to make viewers think about how their actions behind the wheel can impact emergency responders and those they’re trying to help. It encourages drivers to stay alert behind the wheel and yield to approaching emergency vehicles. The 30-second spot, which has been broadcast across Canada and parts of the U.S., is part of the John Petropoulos Memorial Fund’s Put Yourself in Our Boots safety campaign, which includes a 10-minute safety video, a series of PSAs, posters, safety tip sheets and other resources.

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One Response to “Put Yourself in Our Boots – EMS”

  1. Jesse says:

    One of the better safety videos I’ve seen. I also think the message in the “what is it that you think we’re doing” video is really strong.

    Fantastic presentation to our group today. I took a lot of value from it. I also appreciate how you extended the site safety message to my home. I intend to take action.

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