Put Yourself in Our Boots receiving attention
The JPMF’s Put Yourself in Our Boots campaign has been receiving a great deal of accolades and attention.
Following the launch of the campaign with press conferences in Calgary (Jan. 31) and Edmonton (Feb. 1), Put Yourself in Our Boots received coverage from the following media outlets (click links below to read stories about the campaign):
- Calgary Herald
- Calgary Sun
- 24 hours
- Metro News Calgary
- CTV Calgary
- Global TV Calgary
- CHQR
- 660 News
- Edmonton Journal
- Edmonton Sun
- Metro News Edmonton
- Global TV Edmonton
- CTV Edmonton
- iNews 880 AM
- CBC News Edmonton
- Vancouver Sun
- Lacombe Globe
- Officer.com News
- Firehouse.com News
- EMSResponder.com News
The 30-second public service announcements (PSAs) began airing in early February on Global TV and Shaw Cable Systems channels across Canada. Channels airing the PSAs include TLC, A&E, Spike TV, CNN, CNN Headline News, AMC, Speed, Golf Channel, BBC World News, Fox News, Peachtree, MSNBC, CNBC, Bloomberg, NFL Network, Big 10 Network and the Game Show Network.
The PSAs (police, fire, EMS) and a promo video for the 10-minute safety video have also become a hit online, where thousands of viewers have checked out the videos. As a result, people are checking out www.OurBoots.ca and joining the campaign’s Facebook group by the hundreds.
The momentum continues to roll: iReport for CNN – an interactive, international monthly half-hour TV program showcasing the most newsworthy and informative citizen journalism reports on the Internet – has booked an interview with JPMF Board Chair Maryanne Pope to discuss the campaign. Stay tuned for details on that interview.
