Why do we seek donors?
Why do we engage in fundraising activities and what do we do with the money after we receive it?
These are some common questions that all charitable organizations must answer on a regular basis.
The answers are often simple.
For our part, we raise funds because we need money to help us work towards our mission of eliminating preventable workplace fatalities and injuries to first responders. We achieve that by educating the public about its role and its responsibilities in helping to create safe work environments for everyone.
How do we raise awareness around these safety issues?
We create messages – safety posters, public service announcements, presentations, radio ads, social media campaigns – and deliver them to the masses. It costs money to create and promote these messages.
We employ a Managing Director to work with our Board of Directors in developing our safety messages and overseeing our campaigns. There is a cost associated with such a role, but it is vital to have someone pushing our messages on a regular basis. The tools – in this case, our safety resources – are of no use if they stay locked in the shed.
Indeed, there are mundane costs associated with operating a charity. Accounting fees, postage, mileage, office supplies, website hosting, printing costs, etc. don’t move the dial when it comes to discussing expenses, but they still require attention.
CREATING A SPARK
Thankfully there are other annual expenses that do create a spark.
We are proud of what we have created and what we have built with the John Petropoulos Memorial Fund.
We are continually grateful to those donors – no matter how much they contribute – who see value in what we do and choose to support our work financially.
We don’t always like asking for donations, because we know that there are many worthy causes out there and people experience donor fatigue, but we continue to seek contributions because we have important work to do and we want to keep doing it.
A NEW LEGACY
One such important piece of work we are hoping to accomplish is a new public service announcement (PSA) we have in the works.
Since the death of Const. John Petropoulos at an unsafe work site on Sept. 29, 2000, 16,286 workplace-related fatalities were recorded in Canada between 2001 and 2017. On average, more than 950 Canadians die as a result of occupational incidents each year. These figures – which represent thousands of real people, but do not reflect all the friends and relatives impacted by their loss – are unacceptable.
The PSA we are working on with Crowsnest Films will depict a sad legacy we are creating in Canadian workplaces. The video will leave viewers wondering what we are manufacturing in our industrial sites – it will provide an image of thousands of caskets piled on top of each other. The pile will grow as the cold machinery continues to deliver more and more bodies. What will stop this production line from churning out more and more misery?
If it sounds bleak, it is. But it’s a message that all Canadians should see and hear. If we hope to put an end to senseless workplace deaths and injuries, we need to make people aware of how much of a problem it is.
If you want to help us deliver this message, you can do so. This is, after all, why we fundraise.
Visit our fundraising page here and please consider making a contribution.