Hello and welcome to the John Petropoulos Memorial Fund’s new website.
We’re thrilled to introduce you to a new logo, a new look, a new website and a new way of looking at workplace and traffic safety.
Over the last year, the JPMF has undergone a facelift.
NEW LOGO
We started with our logo. On the left is our old logo and on the right is our new logo:
The wolf is the symbol of the Memorial Fund because it represents what John Petropoulos stood for: leadership, loyalty, commitment, wisdom and an enormous sense of family within the pack. The maple leaves represent Canada and the season of autumn, when John passed away.
The free-flowing shape of the wolf and leaves in the new logo feature a simpler, stronger graphic that increases legibility. This new logo can be found throughout the website, our social networking pages, our newsletter and our promotional materials, including brochures, posters, banners, T-shirts, etc.
NEW WEBSITE
You’ll also notice some big changes on our website. We won’t point out all the changes, but we’ll let you know about the major changes.
Our homepage introduces users to a clean, modern look and a masthead that features the tagline “Protecting those who protect you.” These five words describe the work of the JPMF and serve as a call to action: we hope you’ll take steps to help eliminate preventable fatalities and injuries to emergency responders.
The homepage also features easy to navigate banners that link readers to the most popular areas of the website, including pages highlighting safety tips, safety videos, donation information and volunteer events. As well, the homepage links to the latest news, views and events from the JPMF.
The safety video page shows off all of our public service announcements and our 10-minute Put Yourself in Our Boots safety video. You can view these videos full screen, comment on them, share them online and “Like” them on Facebook.
Our safety tips page provides simple and practical tips you can implement at your workplace and when you’re behind the wheel. The tips are divided into workplace safety tips and traffic safety tips. Other great safety resources can be found in the sidebar.
The newsroom has also undergone a significant overhaul. New and exciting changes have transformed this page into The Howling Wolf, the new voice of the JPMF. A wolf’s howl attracts other members of the pack, invites communication and creates a strong bond between pack members. We hope this blog will have the same impact on emergency responders, workplace safety professionals and traffic safety advocates, bringing us all together in the same pack and providing valuable information about workplace safety issues affecting first responders. Check in frequently for updates on JPMF events and initiatives, interesting research and to add your own howl to our pack.
Donors, sponsors and volunteers should also have an easier time navigating our website and finding information about how to support the Memorial Fund. As a Canadian registered charity, we’re now set up to give out charitable receipts and receive donations through CanadaHelps.org. Just follow the links through our website or search for “JPMF” in the CanadaHelps.org search engine and follow the instructions. It’s quick, easy and a charitable receipt will be emailed to you in no time.
That’s a quick overview of the major changes to the website, but check in often for more information on different ways you can use this website and the safety resources found here.
NEW PERSPECTIVE
The website isn’t the only way to experience what the JPMF has to offer. Along with the changes outlined above, the Memorial Fund will remain active on the social networking front, Facebooking and Tweeting information of interest to our followers.
We’re also bringing back our e-newsletter, which will update subscribers about safety initiatives, JPMF events and other first responder news on a monthly basis. Subscribe to the e-newsletter to receive these updates.
As well, the JPMF is expanding its safety presentation program in 2012. The safety presentations will deliver workplace and traffic safety messages from a fresh perspective. Featuring safety professionals, emergency responders and impactful safety videos, the presentations provide tangible tips and tools you can use to make your workplace safer. Let us know if you’d like us to pay you a visit.
In the meantime, you can also watch for us in the news, check out our advertising campaigns, listen for our public service announcements (PSAs) on the radio and watch for our PSAs on TV.
And, of course, pop by jpmf.ca frequently to see what we’re up to.
