Just as our wolf logo symbolizes the leadership, loyalty, strength of character and sense of family that is displayed by emergency responders, The Howling Wolf serves as the voice of the John Petropoulos Memorial Fund. A wolf’s howl attracts other members of the pack, invites communication and creates a strong bond between pack members. We hope this blog will have the same impact on emergency responders, workplace safety professionals and traffic safety advocates, bringing us all together in the same pack and providing valuable information about workplace safety issues affecting first responders.
Check in frequently for updates on JPMF events and initiatives, interesting research and to add your own howl to our pack.
Protect Those Who Protect You campaign underway
Tuesday, August 29th, 2017
The John Petropoulos Memorial Fund is excited to announce the launch of our Protect Those Who Protect You campaign.
The campaign includes three new 30-second public service announcements (PSAs) that are currently airing on Shaw Direct and Shaw cable broadcast systems.
Created in partnership with V Strategies Inc., Mount Royal University, Calgary EMS, Calgary Police Service and Calgary Fire Department, the PSAs are intended to show the potential impact of workplace and traffic hazards on first responders.
Shaw customers in Canada and the United States can see these videos on several channels, including A&E, AMC, BBC World, CNN, Fox News, Golf Channel, NFL Network, MSNBC, Spike, CNBC, HLN and the Game Show Network.
Accompanying 30-second radio PSAs will be broadcast in the months ahead and Protect Those Who Protect You PSAs will also be shared on social media.