The Howling Wolf

Just as our wolf logo symbolizes the leadership, loyalty, strength of character and sense of family that is displayed by emergency responders, The Howling Wolf serves as the voice of the John Petropoulos Memorial Fund. A wolf’s howl attracts other members of the pack, invites communication and creates a strong bond between pack members. We hope this blog will have the same impact on emergency responders, workplace safety professionals and traffic safety advocates, bringing us all together in the same pack and providing valuable information about workplace safety issues affecting first responders.

Check in frequently for updates on JPMF events and initiatives, interesting research and to add your own howl to our pack.

In A Flash

A cause without a message is like a wolf without a howl.

Communication is vital.

When it comes to our traffic and workplace safety messages, what we say – and how we say it – is important.

Over the years, we have crafted countless messages with the aim of raising awareness and educating the public about safety issues.

We communicate via radio, TV, billboards, and bathroom stalls (yes, you read that correctly – we have safety posters on display in public washrooms across Alberta).

We reach people through our website, YouTube, Facebook, Twitter, Instagram, LinkedIn and other places online.

We have traveled across Canada delivering safety presentations to classrooms, conferences, seminars and work events.

Whether you hear our message on the radio, see it on TV or receive it in person isn’t overly important to us.


What is important, and the reason we employ all these different communications strategies, is that you do come in contact with our workplace and traffic safety messages at some point. From there, we hope to raise awareness about safety issues and we hope that knowledge translates into education and, ultimately, the adoption of intentional workplace methods and habits.

It’s that kind of meaningful change that will truly create safer roads and work sites.

If you’ve missed out on our safety campaigns over the years, many of the resources we’ve created can be found on our website.

We also have a flash drive – for those times when going online may not be an option – that includes public service announcements, videos, safety posters, tip sheets and some resources that cannot be found on our website.

Donors to our New Legacy fundraising campaign can receive this flash drive (or other gifts) when they make an online contribution in support of the work we do. Help us keep howling!

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