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Beyond the Pail

Wednesday, August 27th, 2014

It may be water torture for some, but the ALS Ice Bucket Challenge is everywhere these days.

For the uninitiated, the charitable campaign is promoting awareness about ALS – or Lou Gehrig’s disease – by encouraging people to film themselves pouring a bucket of ice water over their heads and then challenging others to do the same within the next 24 hours. When they dry off a bit, participants are expected to donate $10 to ALS research. Those who don’t get all wet are urged to donate $100 to the cause.

The campaign has caught lightning in a bucket. It left the viral phase some time ago and has now entered pandemic territory. The Ice Bucket Challenge is all over Facebook, Twitter, Instagram and any other social media platform you can find and it has worked its way into the mainstream media, as well, with celebrities, politicians, sports stars and pretty much everyone you’ve heard of taking part.

The success of the campaign is not entirely surprising. The Ice Bucket Challenge is easy to do, it’s fun to watch, it’s highly interactive and it’s been very effective in raising awareness about ALS and funds for ALS research (over $70 million so far) {read more} {read more}

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Volunteers that inspire

Tuesday, August 26th, 2014

Rounding up volunteers for events can be challenging. Sometimes it can be exhausting. And when the events we participate in can raise thousands – or tens of thousands – of dollars for our charity, finding good volunteers can be a hair-pulling, blood pressure spiking experience.

But more often than not, recruiting and coordinating volunteers is very rewarding.

Usually when I welcome new volunteers into the fold, I hope that they are inspired by the work being done by the John Petropoulos Memorial Fund (JPMF). I talk to them about the work that we do, share our resources with them and invite them to hear one of our safety presentations.

I don’t always know if they realize how much their efforts mean to us or if they understand that the funds they’re raising for the Memorial Fund are helping to support invaluable safety initiatives – projects that are saving lives and helping to protect first responders. {read more}

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Busy August means lots of volunteer opportunities

Wednesday, July 23rd, 2014

August will be a busy month for the John Petropoulos Memorial Fund, with several events taking place, including a couple we could use a hand with.

From the Calgary Police Rodeo to the Calgary Police Association Charity Golf Tournament to a casino benefiting the JPMF, there’s plenty to see and do this month {read more} {read more}

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